Fruits and Vegetables from Mindanao
Supplies of fruits and vegetables
Contact Supplier for pricing.
Product Details
1. Business Name:
Leo's Fruits/Vegetables Buy & Sell
2. Owner Name:
Leoncio Fernandez
3. Business Structure:
Sole Proprietorship
4. Business Description:
Clear Statement: "We are a wholesale distributor specializing in the sourcing and distribution of fresh fruits and vegetables."
Role in Supply Chain: Explicitly act as an intermediary between growers/shippers (Mindanao Area) and business buyers in Manila or foreign country.
5.Sourcing Strategy (Buying From):
Primary Sources: Mindanao local farms, regional growers, and , produce auctions).
Sourcing Principles: Mention key factors like quality standards, seasonality management, relationship-building with growers, and reliability/consistency of supply.
Target Clientele (Selling To):
Primary Customers: supermarkets/grocery chains, independent grocers, restaurants/chefs, hotels/caterers, institutions (schools, hospitals), food processors, smaller distributors, farmers' markets).
6.Geographic Scope: Mindanao to Metro Manila.
Key Products:
7.Range: Offerings (, "wide variety of conventional and organic produce," full line of staple vegetables and seasonal specialties").
Value-Add: Mention any value-added services (pre-washed, cut, packaged, ripening).
Core Operations & Processes:
Receiving & Inspection: Handling incoming shipments, rigorous quality control.
Grading, Sorting & Repacking: Preparing produce to meet customer specifications.
Cold Chain Management: Critical emphasis on temperature-controlled storage and transportation.
Order Fulfillment & Logistics: Order taking, picking, loading, efficient refrigerated delivery.
Revenue Model:
Primary Driver: Clearly state that revenue is generated through the markup (margin) between the purchase price from suppliers and the selling price to customers.
Potential Secondary Streams: Mention fees for value-added services if applicable.
8.Key Benefits:
For Buyers: Reliable supply, diverse product range, consistent quality, freshness assurance, logistical efficiency, market expertise, one-stop convenience.
For Suppliers (Growers): Market access, sales volume, efficient distribution, risk mitigation (to some extent), reliable partnership.
Differentiators: Exceptional customer service, deep local farm relationships, specialized sourcing expertise, sustainability focus).
Key Operational Challenges (Demonstrates Awareness):
Mission Statement (Purpose - What we do & Why we exist):
"To connect fresh, high-quality fruits from trusted growers directly to consumers and retailers, ensuring peak ripeness, fair value, and reliable supply."
Vision Statement (Aspiration - What we aim to become/achieve):
"To be the most trusted and preferred partner for sourcing and delivering exceptional fresh fruits and vegetables, nourishing communities and setting the standard for quality and sustainability in the produce industry."
mmunication.*
9 Hours: By Appointment for Consultations; Pickup scheduled per order.
10. Why Sole Proprietorship?
* Simplicity: Easy and low-cost setup, allowing us to focus resources on marketing.
* Direct Control: The owner has full decision-making authority over all aspects of the business.
* Tax Simplicity: Business income/loss reported directly on personal tax return (Schedule C).
* Ideal Fit: Matches the current scale (single operator, home-based) and desire for direct ownership.
11. Key Considerations (For the Owner):
* Unlimited Personal Liability:
* Funding: Relies on personal savings, small loans, and business revenue; harder to attract significant external investment.
* Taxes: Responsible for paying both income tax and self-employment tax (Social Security & Medicare) on profits.
12. Contact Information:
* Website: https://www.facebook.com/leo.fern.52 or https://www.linkedin.com/in/ldfernandez-989286310/
* Phone:09919281634
* Email: leofer120659@gmail.com
* Social Media: @Leo Fern (Instagram & Facebook)