Fruits and Vegetables from Mindanao

Supplies of fruits and vegetables

Contact Supplier for pricing.

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Product Details

1. Business Name:

Leo's Fruits/Vegetables Buy & Sell


2. Owner Name:

Leoncio Fernandez


3. Business Structure:

Sole Proprietorship


4. Business Description:

Clear Statement: "We are a wholesale distributor specializing in the sourcing and distribution of fresh fruits and vegetables."

Role in Supply Chain: Explicitly act as an intermediary between growers/shippers (Mindanao Area) and business buyers in Manila or foreign country.

5.Sourcing Strategy (Buying From):

Primary Sources: Mindanao local farms, regional growers, and , produce auctions).

Sourcing Principles: Mention key factors like quality standards, seasonality management, relationship-building with growers, and reliability/consistency of supply.

Target Clientele (Selling To):


Primary Customers: supermarkets/grocery chains, independent grocers, restaurants/chefs, hotels/caterers, institutions (schools, hospitals), food processors, smaller distributors, farmers' markets).

6.Geographic Scope: Mindanao to Metro Manila.

Key Products:

7.Range: Offerings (, "wide variety of conventional and organic produce," full line of staple vegetables and seasonal specialties").


Value-Add: Mention any value-added services (pre-washed, cut, packaged, ripening).

Core Operations & Processes:

Receiving & Inspection: Handling incoming shipments, rigorous quality control.

Grading, Sorting & Repacking: Preparing produce to meet customer specifications.

Cold Chain Management: Critical emphasis on temperature-controlled storage and transportation.

Order Fulfillment & Logistics: Order taking, picking, loading, efficient refrigerated delivery.

Revenue Model:


Primary Driver: Clearly state that revenue is generated through the markup (margin) between the purchase price from suppliers and the selling price to customers.

Potential Secondary Streams: Mention fees for value-added services if applicable.

8.Key Benefits:

For Buyers: Reliable supply, diverse product range, consistent quality, freshness assurance, logistical efficiency, market expertise, one-stop convenience.

For Suppliers (Growers): Market access, sales volume, efficient distribution, risk mitigation (to some extent), reliable partnership.

Differentiators: Exceptional customer service, deep local farm relationships, specialized sourcing expertise, sustainability focus).

Key Operational Challenges (Demonstrates Awareness):


Mission Statement (Purpose - What we do & Why we exist):


"To connect fresh, high-quality fruits from trusted growers directly to consumers and retailers, ensuring peak ripeness, fair value, and reliable supply."


Vision Statement (Aspiration - What we aim to become/achieve):


"To be the most trusted and preferred partner for sourcing and delivering exceptional fresh fruits and vegetables, nourishing communities and setting the standard for quality and sustainability in the produce industry."

mmunication.*

9 Hours: By Appointment for Consultations; Pickup scheduled per order.

10. Why Sole Proprietorship?

* Simplicity: Easy and low-cost setup, allowing us to focus resources on marketing.

* Direct Control: The owner has full decision-making authority over all aspects of the business.

* Tax Simplicity: Business income/loss reported directly on personal tax return (Schedule C).

* Ideal Fit: Matches the current scale (single operator, home-based) and desire for direct ownership.

11. Key Considerations (For the Owner):

* Unlimited Personal Liability:

* Funding: Relies on personal savings, small loans, and business revenue; harder to attract significant external investment.

* Taxes: Responsible for paying both income tax and self-employment tax (Social Security & Medicare) on profits.

12. Contact Information:

* Website: https://www.facebook.com/leo.fern.52 or https://www.linkedin.com/in/ldfernandez-989286310/

* Phone:09919281634

* Email: leofer120659@gmail.com

* Social Media: @Leo Fern (Instagram & Facebook)